decade ago in The Tipping Point, Malcolm Gladwell showed how small ideas
can catch on and become big. Today, my new best-seller Microtrends shows how
ideas and groups can stay small and yet still have great influence. A mere
one percent of the American public, or 3 million people, can create a
"microtrend" capable of launching a business or social movement.
Schoen and Berland Associates can help you identify and target key markets
and develop winning communications campaigns. We have a team of experts who
are ready to help you develop and implement the most effective strategy
possible. Our offerings, including MicroTargeting, Competitive Brand Positioning
and Advertising and
Design offer strategic approaches to reach key audiences.
like to share these offerings with you. Please contact
me directly to learn more.